Best Practices for:

Website Optimization

1. Call to Action for Video Visits on Homepage

Goal:
Boost patient engagement and awareness of your telehealth service by improving visibility on the homepage.
Approach:
Incorporate an eye-catching image on your homepage that directly links to the telehealth page. This image should be accompanied by concise and compelling language. Consider placing the link above the fold or your web page so patients do not have to scroll to find it. Make sure to consider the visibility on your mobile site as well as desktop.
Advantage:
Establishing a seamless and convenient pathway from the homepage to the telehealth service page and facilitating access to the patient’s MyChart login.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation

2. Add Links to Urgent Care Offering on Pages with Physical Urgent Care Locations

Goal:
Direct patients to virtual urgent care options when they are looking for a physical location for routine care management.
Approach:
Adding links to your virtual care appointments on the locations page will alert patients to your offering and help them find a same-day appointment.
Advantage:
Directing patients who need routine care management allows for greater patient access and saves both you and your patients time and money.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation

3. Include Link to Virtual Urgent Care on the MyChart Login Screen

Goal:
Alert patients to your telehealth options at the beginning of their appointment selection process.
Approach:
Add link to virtual urgent care offering in the MyChart interface.
Advantage:
Showing patients all their appointment options at the start of the process allows them to make an informed decision on how they receive care.
*Epic, MyChart, Care Everywhere, and Happy Together are registered trademarks of Epic Systems Corporation

Questions or Ideas?

Our team is happy to answer questions, help discuss solutions, brainstorm, and be of service to the best of our ability

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